East Town Spa and Salon - Located in Downtown Milwaukee and Brady Street
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Qiqi Permanent Hair Smoothing Treatment

Qiqi permanently changes the texture of your hair and treats it as it does...with a completely new technology that does not exist in any other product.

With 3 different versions to suit nearly all hair types, fighting the frizz has never been easier!
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This in-salon professional hair smoothing treatment will give you healthy, strong, shiny hair that is both glossy and super soft. No matter if your hair is thin, damaged, curly, or thick.

There are 2 services we offer:​

​Reclaiming My Time

Starting at $250
For clients looking to smooth their hair and reduce curl while increasing manageability and de-frizzing
This is a service that is great for clients who want to regain control of their hair without making it overly straight. Retain body and volume, increase shine and manageability while eliminating frizz and moderate curl reduction.

Give It To Me Straight
Starting at $350
For clients who want seriously straight hair permanently until the roots grow with the hair’s natural texture.
This revolutionary Vega straightening treatment is resistant to sweat, moisture and humid conditions and contains no chemicals or preservatives. You can continue to enjoy beautiful hair every day even after swimming.
These optimal hair treatments will not only transform the style of the hair but also simultaneously revitalize and rejuvenate the hair.

QIQI is effective for nearly all hair types including tight curls, loose curls, wavy hair, and damaged hair. It will reduce your blow-drying time and change your hair texture from wiry to soft, eliminating frizz along the way.
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With 3 different formulations that cover almost any hair type, these services offer PERMANENT results, rich in conditioning and gloss ingredients, leaving the hair shiny and  insanely soft with eye-opening radiant results, it’s the ultimate straightening treatment.
✅ 100% formaldehyde-free.
✅ Highest quality ingredients.
✅ Safe acidic formulation. (Vega will not damage hair.)
✅ Rejuvenates & revitalizes.
✅ Vegan Friendly. (No animal products like keratin or collagen )
✅ No smoke or chemical fumes
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TERMS AND CONDITIONS: Credit Cards are required to book for all appointments. 24 hour cancellation policy applies to all services, but groups of two or more require a 72 hour cancellation notice.  Depending on the service amounts and/or the amount of time taken to perform said service a deposit of 50% may be required. Deposits are non-refundable. Service fees may apply.  No refunds on services, service deposits, pre-paid packages, online purchases, discounted services and gift certificates.  Appointments that are no showed or canceled not with in our 24 hour policy will be charged a cancelation fee. Cancelation fees will be the price of the service. Prices on website may be subject to change without notice. 
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Promotions can not be booked online or via text. Please call 414-271-4247 to book.
If we miss your call, please leave a voicemail and we will call you back. 

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​hours of operation
Monday: 10 AM - 8 PM 
Tuesday - Friday: 10 am - 9 pm
Saturday: 9 am - 5 pm
Sunday: 9 AM - 4 PM
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East Town Spa & Salon
718 E. Wells Street
Milwaukee, WI 53202 

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  • Home
  • Salon
    • Hair Services >
      • Haircuts
      • Hair Color
      • Treatments
      • Retexturizing
      • Qiqi Permanent Hair Smoothing
      • Blowouts
    • Nails >
      • Manicures And Pedicures
      • Nail Enhancements
      • Nail FAQs
    • Lashes and Brows
    • Threading
    • Microblading
    • Weddings
    • Make-Up
    • Products
  • SPA
    • Diamond Glow
    • Waxing
    • Candling
    • For Men
    • Ayurveda Body Therapies
    • Massages
    • Body Treatments
    • Facials
    • Illuminate LED
    • Facial Peels
    • Microdermabrasion
    • Dermaplane
    • Lamprobe
    • Steam Therapy
  • GIFT CERTIFICATES
  • Specials
    • Memberships
    • Series
    • Spa Packages
  • Lash Class
  • Careers